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<h2>What type of advertisers is the YouTube masthead good for?</h2><p>You can also "buy out" the YouTube masthead itself. So, anybody who visits YouTube.com will see your ad for that period of your advertising buy.&nbsp;<br><br>The YouTube masthead advertising is good for banded pushes or launches of new products. It's not going to be as targeted as some of the other ways to advertise on YouTube, so the direct sales results may not always be high.</p><h2>The bottom line</h2><p>YouTube ads are an incredible advertising opportunity for Ecommerce merchants. You get the best of both worlds, search and social, in one handy, visually stimulating, exciting package.</p><p>To successfully advertise on YouTube, keep your focus on these three things:</p><ol><li><strong>What are your goals? </strong>Do you want to close sales, create brand awareness, or drive loyalty?</li><li><strong>What type of ads will you create?</strong> Choose the style that best fits your goals and strategy.&nbsp;</li><li><strong>How will you maximize results?</strong> How will you make it easier for your ad traffic to convert? An excellent place to start is offering one-click checkout from <a href="https://www.bolt.com/checkout/">Bolt</a>.</li></ol><p>Convert first-time shoppers from your YouTube ads with a checkout designed to drive revenue. Now that you’ve spent the ad money getting interested shoppers to your site, don’t lose orders because of friction in the checkout. With faster load times and fewer clicks and redirects, Bolt’s checkout is faster and more seamless than the industry average and gets 50% higher conversions. In addition, with Bolt streamlining your checkout and improving your checkout rate, you’re free to focus on the truly impactful things – like crafting your next compelling YouTube ad.</p><p>YouTube advertising can seem complicated, but if you follow our step-by-step process, you’ll know the ropes. The key is to start small and learn as you go. It’s also crucial to consider the experience for your shoppers after they’ve made it to your site. Providing a fast, one-click checkout is a powerful way to delight your newly acquired shoppers and keep them coming back.&nbsp;</p>