Takeaways:

Store accounts are great for merchants to create lifetime customers since it gives you valuable first-party data to use for future campaigns. Shoppers love store accounts, too, because they can get easy order tracking, personalized recommendations, as well as exclusive discounts and features.

But signing up for multiple, different store accounts can be annoying. So annoying that nearly half of our survey respondents would rather squeeze into a middle seat on a plane instead of having to create yet another one. Now that speaks volumes.

Here are some actionable tips to create more lifetime customers using store accounts:

Move your store signup option to the end of the transaction.
This is the ideal time to capitalize on your shopper being happy with their completed purchase. Use your copy here to showcase the benefits they'd get from this account—this could be order tracking, exclusive discounts, and more.
Don't make your customers jump through hoops to create an account.
You should also minimize the amount of forms it takes to sign up for an account. If you're following the advice of the first tip and asking for this after a purchase, it could be as simple as having the customer check a box to have their account.
Look to innovative solutions that make logging in and account creation easy.
Who wants to remember another password? Solutions like Bolt give your shoppers a secure, one-time password right on their smartphone. And that simple step really pays off—some Bolt merchants have seen a 4x increase in sales from logged-in customers.

Now let’s learn about three different types of shoppers you might find at your online business. Catering your ecommerce strategy and campaigns to these key customers will maximize your dollars and drive results.

How To Create Lifetime Customers