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<div class="raw-html-embed"><h2 class="frozen"><span class="frozen-text">66%</span>of retailers want to know <br>their customers better<br> before the holidays</h2></div><p>With the peak holiday season approaching, retailers can’t risk any down time for their sites. Which is why site optimizations, tweaks, and improvements happen in prep for Q4. With code freeze—the hard stop to any technical changes for websites—nearing, where are retailers focusing their efforts?</p><p>&nbsp;</p><p>Bolt’s August 2023 poll of a hundred plus US-based ecommerce companies generating more than $5 million in online GMV from the sale of physical goods found 66% of decision-makers are prioritizing collecting customer data (like email addresses, phone numbers, etc.) in an effort to increase shopper accounts for ongoing marketing efforts.</p><p>&nbsp;</p><p>But that’s not all they’re doing. To help you stay ahead of the freeze, we've gathered insights, proprietary data, and past performance indicators to identify key challenges, predictions, and trends. Let’s dive in.&nbsp;</p>

<h2>Sources</h2><ol><li><a href="https://business.adobe.com/resources/holiday-shopping-report.html" target="_blank" rel="noopener noreferrer">2022 Holiday shopping trends &amp; insights report - adobe experience cloud. Adobe.</a></li><li><a href="https://www.insiderintelligence.com/content/deals-ruled-2022-holiday-shopping-season" target="_blank" rel="noopener noreferrer">Deals ruled the 2022 holiday shopping season. Insider Intelligence.</a></li><li><a href="https://www.cnbc.com/2023/06/16/retailers-start-preparing-for-a-deeply-discounted-down-holiday-season.html" target="_blank" rel="noopener noreferrer">Retailers are preparing for a discount-heavy, Down Holiday Season: CNBC survey.</a></li><li><a href="https://www.simplicitydx.com/blogs/press-release-brands-losing-a-record-29-for-each-new-customer-acquired" target="_blank" rel="noopener noreferrer">E-commerce profits: Rising acquisition costs. SimplicityDX.</a></li><li><a href="https://firstpagesage.com/seo-blog/seo-roi/average-customer-acquisition-cost-cac-by-industry-b2b-edition-fc/" target="_blank" rel="noopener noreferrer">Average customer acquisition cost (CAC) by industry: B2B edition. First Page Sage.</a></li><li><a href="https://www.gartner.com/en/newsroom/press-releases/2023-05-22-gartner-survey-reveals-71-percent-of-cmos-believe-they-lack-sufficient-budget-to-fully-execute-their-strategy-in-2023" target="_blank" rel="noopener noreferrer">Gartner Survey reveals 71% of CMOS believe they lack sufficient budget to fully execute their strategy in 2023. Gartner.</a></li><li><a href="https://www.insiderintelligence.com/content/state-of-cpg-ecommerce-5-charts" target="_blank" rel="noopener noreferrer">The State of CPG ecommerce in 5 charts. Insider Intelligence.</a></li><li><a href="https://www.salesforce.com/blog/holiday-shopping-season-results/" target="_blank" rel="noopener noreferrer">Shoppers call the shots in retail now, Our Holiday Results Show. Salesforce.</a></li><li><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/us-holiday-shopping-2021-strong-demand-meets-big-challenges" target="_blank" rel="noopener noreferrer">US holiday shopping 2021: Strong demand meets big challenges. McKinsey &amp; Company.</a></li><li><a href="https://www.forbes.com/sites/richardkestenbaum/2023/07/07/how-brands-and-retailers-are-reacting-to-threads/?sh=18ed1c135f25" target="_blank" rel="noopener noreferrer">How brands and retailers are reacting to threads. Forbes.</a></li><li><a href="https://www.forrester.com/blogs/metas-advertising-backbone-guarantees-threads-monetization/" target="_blank" rel="noopener noreferrer">Meta’s advertising backbone guarantees threads’ monetization. Forrester.</a></li><li><a href="https://www.ipsos.com/en/ecommerce-marketplaces-delivery-experience" target="_blank" rel="noopener noreferrer">85% of online shoppers say that a poor delivery experience. IPSOS.</a></li><li><a href="https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/deloitte-nl-consumer-the-rise-of-social-commerce.pdf" target="_blank" rel="noopener noreferrer">The rise of Social Commerce: A growth opportunity for brands. Deloitte.</a></li><li><a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/trending-visual-stories/augmented-reality-shopping-data" target="_blank" rel="noopener noreferrer">How AR is creating highly personal brand experiences. Google.</a></li><li><a href="https://www.salesforce.com/blog/holiday-shopping-predictions/" target="_blank" rel="noopener noreferrer">Keep your loyal customers closer: 5 holiday shopping predictions. Salesforce.</a></li><li><a href="https://www.salesforce.com/resources/research-reports/retail-holiday-insights/" target="_blank" rel="noopener noreferrer">Peak holiday shopping. Salesforce.</a></li><li><a href="https://baymard.com/lists/cart-abandonment-rate" target="_blank" rel="noopener noreferrer">49 cart abandonment rate statistics 2023 – cart &amp; checkout. Baymard Institute.</a></li><li><a href="https://www.statista.com/statistics/806323/mobile-commerce-share-total-worldwide-region/" target="_blank" rel="noopener noreferrer">M-commerce as share of total online retail by region 2022. Statista.</a></li></ol>

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